Balsom Communications

Start a Project

About Balsom

We work with forward thinking clients to create beautiful, honest and amazing things that bring positive results.

Balsom is a marketing firm based in Fort McMurray, Alberta. We focus on solving problems to produce intelligent designs, deliver engaging experiences and build meaningful connections.

We work with great clients from many different locations to create thoughtful and purposeful products.

We are an experienced team passionate about providing our clients with a personalized product and an unforgettable experience.

Above all, we believe in quality design, attention to detail, interaction, experimentation, collaboration, exploration and you, our clients.

"Dreaming it is the first step in making it reality."

Born and raised on Random Island, Newfoundland, Krista grew up dreaming BIG. Moving to Fort McMurray in 2001, she left to study political science at the University of Ottawa. Krista returned in 2009 after stints working on Parliament Hill as a legislative assistant, to work and put down further roots in Fort McMurray.

Working for the RMWB, MacDonald Island, and local MLA Don Scott has given Krista a diverse background in community engagement and local initiatives. Living in Fort McMurray--Canada's economic engine--has provided incredible opportunities and allowed her to work and play with some incredibly talented people. She is now the president and owner of Balsom Communications Inc., which is the publisher of Your McMurray Magazine.

Pauline has been providing administrative and finance support for a variety of companies and organizations in Fort McMurray and Clarenville, NL for the past 19 years. A Business Administration and Computerized Accounting graduate, she knows her way around a financial statement.

Organized and results oriented,Pauline has a keen eye for detail and is excited to be part of the YMM team. Pauline has successfully utilized her extensive office skills in the non-profit, oil and gas, education, and service industries.

Thriving on deadlines and a pinch of adrenaline, Kerri found her love of communications while voicing news pieces at a local radio station during college. Her excitement for current events found her working in television news production immediately after graduation, where she was frequently seen frantically running through the halls of the studio to meet the live-air deadlines.

Making babies took Kerri away from the hectic pace of daily news broadcasts, but her love of communications and a good story never quelled. When offered the opportunity to join Balsom Communications, she pounced and never looked back. Balancing her life as a wife, and mom to her daughter and son, while being challenged professionally, is what drives her to passionately hone her craft each and every day.

Andrew Johnstone is a graphic designer, illustrator, artist, photographer, and author. Being creative is not something he does, it is who he is. He has extensive experience in completing successful designs for employers and freelance clients worldwide. Thanks to huge advances in technology, distance is no longer a problem— as long as there is a good broadband connection he literally can work anywhere for anyone.

Andrew prides himself on his attention to detail, quality of service, and the ability to listen to, and understand, exactly what a client needs. No job is too big or too small and he puts equal care and attention into every project he completes. Andrew has an honours degree in Design from the University of Dundee and an MA in Communication Design from Central Saint Martins College of Art and Design.


Our Process


Construct a thorough understanding of the organization, project, audience, and objectives.


Develop purposeful visual concepts that reflect the objectives and outline the project's solution.


Implement and integrate components and structure into functional prototypes, ready for review.


Review and prepare final product. Polish, test, finalize, launch, and deliver. High fives all round.


Monitor the project's growth as it comes to life, evaluate and prepare for the next cycle to begin.

Balsom Communications in the Community

At Balsom Communications we are proud to support many of the organizations in our community that are making a difference.

Just some of the organizations we’ve passionately supported are:

  • The Wood Buffalo Food Bank
  • WayPoints
  • Big Brothers, Big Sisters
  • Northern Lights Health Foundation
  • Keyano Theatre
  • Keyano Foundation
  • Fort McMurray Heritage Society