Imperial Oil Strategic Framework

Project Description

Balsom Communications worked closely with Imperial Oil to develop a strategic framework to foster community impact in the Wood Buffalo region.

Client: Imperial Oil

Year: 2019

Primary Service: Strategic Planning

Additional Services: Graphic Design, Custom Publishing, Community Engagement Strategy

Client Website:

Imperial Oil has a long established history of working with various stakeholders in the Wood Buffalo region to create mutually beneficial and prosperous projects. Imperial hired Balsom Communications to develop a strategic framework for telling the Imperial story, increasing brand awareness and growing community impact in the Wood Buffalo region.

Balsom Communications developed this framework to align with Imperial’s already established objectives and relationships to build a solid foundation in telling Imperial’s story. This foundation allowed the framework to then identify gaps in communicating Imperial’s importance to the region and created opportunities to develop new relationships and storytelling strategies to have a better connection to the community driving increased brand awareness and a positive connection to the Wood Buffalo region.